Clients deserve a straight answer, but getting it requires an honest conversation Tract builders and realtors often market homes in terms of square-foot costs, but that approach can be misleading for a custom home. Sam Rashkin, founder of the Energy Star for Homes program, expressed this idea forcefully at a recent industry conference. “If you […]

As interest rates rise and the market cools, make sure you choose a financially sound company with a strong track record The 2007 housing market crash was an event of Darwinian proportions. It was Survival of the Fittest on Steroids, as demand for new homes sank to Great Depression levels and countless builders vanished. The […]